You have to give Paramount Vantage credit. They’ve decided to embrace the cult popularity of the “I Drink Your Milkshake” quote from Paul Thomas Anderson’s There Will Be Blood. Today I had to sign for a couriered letter. The return address said nothing more than the THERE WILL BE BLOOD logo.

I open up the letter and am greeted with the black card seen above. In white TWBB font it reads “I Drink Your Milkshake”. Inside the black card is a coupon for a free milkshake from Cold Stone Creamery and the text “I Drink it up!” “from your friends at Paramount Vantage”, as seen below.