Yesterday we told you that TheGothamTimes.com would be launching their online edition today as part of The Dark Knight viral marketing game. Well, the site is now online and features all of the stories seen in the print edition that was sent to the RorysDeathKiss.com winners.
When you first visit TheGothamTimes.com, you will notice a slight rip on the right side of the page, if pulled, will reveal a bunch of “HA HA HA”’s as seen in the above image. If you click on the laughs, you will be redirected to the TheHAHAHATimes.com, a Joker-vandalized version of The Gotham Times website, as seen below. Click on the image to enlarge. The Joker has superimposed text over headlines, circled select phrases in red ink, and colored a few of the headshots with Joker-style make-up.
We also mentioned yesterday, that the url WeAreTheAnswer.org was mentioned in the newspaper, but that the website had yet to launch. Well that site has also launched today as a tip-submission page for the Gotham Police Department.
Another link leads to GothamPolice.com, where you can apple for police recruitment. The site features a photo of Gotham Police Commissioner Loeb, who is featured in the upcoming Batman Begins sequel.
Another URL mentioned leads to GothamNationalBank.com, a banking institution which is also featured in the upcoming film.
Another story, shown above, tells of a seventeen year old girl who was victim to gang warfare in Gotham. RememberingGina.org (shown below) is a website in her memorial
What do all these sites mean in the grand scheme of things? Where will the next leg of the game take us? And where is the clue to unlock that door? Bravo to the marketing team at Warner Bros.
November 23rd, 2007 at 10:18 pm
The marketing for this film has been nothing short of fantastic. Top marks to them, and hopefully top marks to Nolan and co, who if the film is as good as marketing - will have provided something truly splendid.
November 24th, 2007 at 1:04 am
Brilliant! Viral marketing is indeed the way of the future, especially for genre films…
November 24th, 2007 at 2:22 am
http://www.whysoserious.com/personalityprofile/
i found this test…
let’s try
Emanuele from Italy
November 24th, 2007 at 8:49 am
The next clues probably have something to do with the circled words and phrases. . .
November 24th, 2007 at 9:51 am
Gothancityrail.com is another website. Also, checkout http://www.whysoserious.com/personalityprofile - this new website was the answer for all the cirlcled words in Joker’s newspaper. Have fun!
November 24th, 2007 at 3:32 pm
I found one thing at ibeieveinharveydenttoo.com
if you go there u find a “page not found” message but…if you evidence(sorry for may bad english) all the page with the mouse you will find lots of “ahahhhhaaahhhahahah”.
If you look in all these a and h there are some other letters that says
“seeYOuInDECeMbER”
Weel I love this viral project,there is an oscar for viral marketing?
They will win hands down.
Bye
Emanuele from Italy
November 24th, 2007 at 5:39 pm
LOL Good find Emanuele. That was actually the start of the viral campaign.
November 24th, 2007 at 8:05 pm
wow, this is the best marketing campaign ever… can’t wait to see the new batman !!!
November 25th, 2007 at 9:41 am
Has anyone else found the *print* version of the paper? I was walking through Kenmore Square, Boston yesterday and saw a stack of them in an empty newspaper box, free for the taking!
It looks like the hard copy I have is the same as the images on the website….
November 26th, 2007 at 11:27 am
In the newt days all will be revealed…
http://www.empireonline.com/heiscoming/
Here in Italy I started watching this viral campaign by the halloween time…
Sorry if i “missed” the official start :)
Bye Emanuele
November 28th, 2007 at 8:07 am
has anyone called the number yet
December 3rd, 2007 at 8:19 pm
what number?
December 6th, 2007 at 9:15 pm
I called the number on the top og the Gotham Times. It’s a recording. No info yet.
December 7th, 2007 at 8:57 am
More sites:
GothamUSD.net
Gothamcab.com
acmesecuritysystems.com
December 11th, 2007 at 9:24 am
damn thought it might hellp
December 12th, 2007 at 7:39 am
hey what is with this Arwoeufgryo
December 12th, 2007 at 9:32 pm
I entered a tip in that we are the answer site and the email I got in return said that the tips would be gone throught at the very begining of the new year
I bet what ever happens next for these sites will happen on the first of the new year
December 13th, 2007 at 7:25 am
i got the same thing so i dont doubt if your right but why i cant wait that long
December 13th, 2007 at 7:26 am
anyone tried the number for the acme security yet or is it a recording
December 24th, 2007 at 2:31 am
Hey, all the way in the top there is that pic where the news paper seems to be ripped. Well if u follow the line it say “mobsters, dent tip gets (irty, or Dirty) cops”….. i just thought that might be something to look at… i’m getting all paranoid here
December 24th, 2007 at 2:45 am
DOES ANYONE KNOW IF THE HA HA HA TIMES ARE OUT…. I PICKED UP A COPY OF THE GOTHAM TIMES AT THE ART INSTITUTE OF HOUSTON!!! THATS RIGHT IT’S ALL THE WAY DOWN HERE TOO.
February 8th, 2008 at 3:32 pm
The Official Dark Knight website has made a mermorial for Heath Ledger