Up in The Air Gets Early Release

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Paramount Pictures had originally planned to release Jason Reitman‘s new film Up in the Air on December 4th, but the overwhelming possitive buzz created by screenings at the Telluride Film Festival have resulted in a change of plans.

The plan now is to release the film in limited markets (yet to be decided) on November 13th, and go wide on November 25th for the Thanksgiving Holiday. My exhibitor spies had told me that Paramount was originally considering a November 20th limited / November 25th wide release, but decided to go earlier to capitalize on the buzz while the film is hot, and likely to get an edge on The Road, which was just moved back for a Thanksgiving release . The film will now hit theaters the same day as Roland Emmerich’s new disaster film 2012 and the limited release of Wes Anderson’s stop-motion animated adaptation of Fantastic Mr. Fox.

The wide release on Thanksgiving weekend will see a lot of competition. Not only will it go head to head with the “wide” release of The Road, but Fantastic Mr. Fox‘s wide expansion, Ninja Assassin, Old Dogs, and the NY/LA limited engagement of Disney’s The Princess and the Frog.

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