Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising?
This week we delve into why I love Singles so much, let someone finish what they started, go to Russia to pick a fight, go on a date that doesn’t end well, and think about the poor choices we’ve made in life.
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Earning points for its title before it even started, Russian director Kirill Sokolov’s debut Why Don’t You Just Die? won the audience award at this year’s Cinepocalypse Film Festival in Chicago. For genre fans, it’s easy to see why: the film is a screaming crowd-pleaser, fast-paced and extremely bloody, full of cinematic and narrative tricks. If ever there was a film determined to keep its audience’s attention, it’s this one.
Like the films it clearly takes after, Why Don’t You Just Die? starts small, then spirals outward. Without a hint of buildup, young antihero Matvei shows up at a detective’s apartment, bearing only a hammer and an instruction to kill. His target Andrei, however, senses something’s up, and their tense initial greeting rapidly becomes a no-holds-barred deathmatch, with any object in the apartment up for grabs as a weapon. Matvei is beaten and imprisoned, then escapes, then the conflict continues.
That’s all within the first twenty minutes or so.
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