Some of the most cringeworthy parts of summer blockbuster season are the weak marketing tie-ins. You know what I’m talking about: that Captain America: Civil War trailer that was actually a glorified Audi car commercial and that ill-advised Dunkirk TV spot that equated the horrors of war with basketball.
But when it comes to cross-marketing promotions, the Spider-Man: Homecoming NBA Finals TV spots actually aren’t that bad. In fact, they’re kinda’ delightful. And now, we can see the full extended spot that follows Peter Parker’s mini-adventures as he just tries to get to Mr. Stark’s game-watching party.
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Posted on Wednesday, March 11th, 2009 by David Chen
Hopefully, Peter’s recent post about actors and directors using social networking/blogging site Twitter opened up a whole new world for of information for you. If you’re a Twitter user, you can now keep track of the latest Repo: The Genetic Opera developments, read frustratingly cryptic and psychologically disturbing thoughts from the guy who who directed Hard Candy, or find out whatever the hell it is Demi Moore is doing after all these years. Turns out, though, that some directors are using Twitter to share some potentially useful and interesting information.
Just yesterday, Jon Favreau posted a photo on Twitter, with the description “Matty and me in Casa de Stark,” under construction. As MC Hammer recently opined regarding Twitter, what he loves about the service is that it disintermediates the distance between fans and celebrities. As filmmakers and marketers discover how easy the service is to use, my guess is you can expect to see much more of this type of stuff in the days to come. Hit the jump to see Tony Stark’s house under construction with Jon Favreau and cinematographer Matthew Libatique.
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