Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week I’m going international with stops in India to talk about a story of baby swapping, England to make sense of a killer clown movie that’s supposed to be a comedy, the Himalayas to be inspired by wounded warriors, Mexico to discover what I never knew about our friends south of the border, then back home to California where the birth of professional skateboarding in the 80s took a foothold. 

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Burger King’s new “Whopper Virgin” commercials are drawing controversy online. Did you know that the spots were directed by Dogtown and Z-Boys and Riding Giants director Stacy Peralta? Burger King commissioned Peralta to document a 20,000 mile international journey to find people who have never heard of the Whopper to perform “the world’s purest taste test”. Peralta visits a remote locations around the world, tempting poverty-stricken villagers with a fast food burger (hence the criticism). Thirteen planes, two dog sleds and one helicopter later, they have produced a short advertorial documentary film, which you can watch below.

Discuss: What do you think? Is Peralta’s short doc unethical?

via: Popcandy