IMAX CEO Calls Potential COVID-19 Vaccine a “Game Changer” for Movie Theaters as AMC Launches Private Rental Program
Posted on Tuesday, November 10th, 2020 by Chris Evangelista
Movie theaters are in trouble right now, but there might be some light at the end of the tunnel. Yesterday, Pfizer Inc. announced its COVID-19 vaccine could be 90 percent effective, and while nothing is written in stone yet, that’s the best news regarding a potential vaccine we’ve heard yet. And if the vaccine is effective, and its distribution successful, experts predict movie theaters might be able to reopen sooner rather than later in 2021.
As a result, the CEO of IMAX is calling the news a “game-changer.” However, we’re not out of the woods yet. In the meantime, struggling chain AMC is launching a Private Theatre Rentals program while Regal is shutting down its remaining New York and Los Angeles locations.