Posted on Monday, February 11th, 2019 by Vanessa Armstrong
Want to throw virtual pancakes or milkshakes at kitties and bunnies in a strawberry-scented diner? If the answer is yes (and who out there would say no?), you’ll love Ralph Breaks VR—a hyper-reality experience created by The VOID and ILMxLAB that uses VR technology, physical stages, and sensory effects to make you feel like you’re in the weird world of the internet with some animated friends.
Ralph Breaks VR, which was released in November 2018 in tandem with the Ralph Breaks the Internet movie, is the second time The VOID has partnered with ILMxLAB, an offshoot of Lucasfilm that focuses on immersive entertainment. The first collaboration—Star Wars: Secrets of the Empire—is an unbeatable experience, one that puts you in the role of a Resistance spy dressed up as a stormtrooper, blaster guns and all. Ralph Breaks VR creates an entire world in its own right; during the 20 to 30-minute adventure, Wreck-It Ralph and Vanellope von Schweetz lead guests (who choose one of six “Netizen” avatars) into their internet-world, which includes, among other things, the aforementioned pancakes and milkshakes.
Like Star Wars: Secrets of the Empire, guests strap on VR goggles and vibrating vests for Ralph Breaks VR. And while the physical stage areas for the two experiences are similar, the Wreck-It Ralph world that guests see through their goggles is a more gamified and kid-friendly experience. The final product, refined and iterated on after innumerable hours of testing, has resulted in a fun, pancake and milkshake-throwing time. Here are some things that stand out about the experience and how the designers came up with certain attributes of the Wreck-It Ralph world.