Planetadisney has a new international poster for  Walt Disney Pictures big screen adaptation of the popular video game Prince of Persia: The Sands of Time. I really don’t like this poster at all, and especially the obnoxiously loud tagline “COURAGE”.

Meanwhile, videogamemaker Ubisoft is reporting a $109 million loss on $232 million in sales during the first half of its fiscal year due to a lack of major titles, according to Variety. But the company is betting on the new Disney movie and a newly announced tie-in video game sequel, Prince of Persia: The Forgotten Sands, which will be timed with the Memorial Day release of the film, to turn things around.

If you haven’t seen the previously released trailers, you should check them out: Domestic Trailer 1 and International Trailer 1. Check out the full poster after the jump.

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It has been over a year since I boarded a plane to London to visit the Pinewood Studios set of Prince of Persia: The Sands of Time, Disney’s big screen adaptation of the popular video game. It’s a one hour ride from our hotel near downtown London to Pinewood Studios. Prince of Persia has taken over the UK-based production studios, currently occupying eight out of ten of the sound-stages on the lot. Our shuttle driver drops us off on Goldfinger Ave, and we enter a building numbered Building Seven. Posters line the walls of every building in Pinewood, showing some of the many movies that have been filmed at the studio. In the lobby of Theater Seven, the posters include Tim Burton’s Charlie and the Chocolate Factory, Hellboy 2, The Mutant Chronicles and Quantum of Solace. It is in this lobby that we meet with Michael Singer, the unit publicist for the production, who has been working for Jerry Bruckheimer for years.

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Prince of Persia

While on the set of Prince of Persia: The Sands of Time, we had a chance to talk to some of the cast. Below you will find our roundtable interviews with  Jake Gyllenhaal and Gemma Arterton:

You’ve done big movies like The Day After Tomorrow and you’ve had some opportunities to do a franchise movie, so what was it about this particular franchise that made you want to be involved in it?

Jake Gyllenhaal: I think just on a personal front, it was just so unlikely and so unlike anything I’d ever played really, and any type of movie that I think anyone would expect, that I just kind of wanted to do it. (laughs) It felt like that personally, but also, more than anything, when I talked with Mike Newell about it, it wasn’t just like your normal video game adaptation. It was an actual massive epic that they had in the works. They had a real classic story that was emotional and real and filled with just ridiculous turns and twists, I mean, all over the place. Every day, when we work, is filled with keeping in mind where you were and how you got there and what’s happening here and who fooled whom. It’s like The Usual Suspects every single day, and that makes it intriguing to me, just on a story point. Also just the fact that these movies, if they’re going to get done, they should be done by the best and I think that Jerry Bruckheimer in particular is the one to make them.

Had you ever played the game before and do you feel any sort of responsibility playing such an iconic character?

Gyllenhaal: I feel a responsibility because I think the prince in the video games, he has a personality and you know his story, but I think a lot of video games as an actor, just putting that kind of expression onto a character. You get to make a new path for what the character is as opposed to being nervous you’re going to screw up that’s already there. That to me I like and I think is fun. I’ve played a lot of real people in my life… Actually, there’s equal pressure in real people than video game characters, which is sort of strange. Yeah, I’ve played the game a lot more when I was really young, and I know the game in its Atari-like version. I went online when I first started researching stuff for the role. What was really important was for me personally to bring some sort of realism into this world that is not always fully based on reality. So often you can hide in all that stuff so easily, and to look at what say a real Persian prince would look like and then who the Prince of Persia is in the video game and then a whole slew of inspiration in between there.

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Prince of Persia: The Sands of Time

IGN has introduced a cool new feature they are calling “Rewind Theater”, where they rewatch a recent movie trailer with audio commentary with one of the creative people behind the property. The first edition takes a look at Prince of Persia: The Sands of Time with the creator of the game, Jordan Mechner. It’s fascinating to watch the trailer with commentary as they rewind, pause, and slow-mo the action. You learn so much more about the film, and notice things you might never normally in fast motion. Watch the video embedded after the jump.

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Updated: Disney NOT Releasing Prince of Persia in 3D

Prince Of Persia: The Sands Of Time

Update: Disney says that Prince of Persia is not being released in 3D after all. The signage at the convention is inaccurate, and the on-site rep must have been misinformed.

JoBlo came across a poster promoting upcoming Disney Digital 3D releases while walking around the floor of Disney’s D23 fan convention. The big surprise — Prince of Persia: The Sands of Time was listed on the line-up. Disney reps confirmed that the film would be released in Digital 3D in addition to the regular 2D release. The film was not shot in 3D however, and is being converted in post production.

This isn’t the first time that producer Jerry Bruckheimer has made this decision. The family action-adventure film G-Force was converted to 3D after the fact, but most of the film’s creatures were computer generated, which makes things a bit easier. While I’m one of the few web bloggers who believes that 3D is more than a gimmick, I still am not convinced that post production 3D processing is good enough for public consumption.

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Prince Of Persia: The Sands Of Time

The latest issue of Empire Magazine features new photos from Disney’s big screen adaptation Prince of Persia: The Sands of Time.

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ben kingsley prince of persia

Disney has sent us the US Poster Art for Prince of Persia: The Sands of Time, which is essentially the same as the UK one-sheet which was posted yesterday morning. Check out the super high resolution photo after the jump. ComingSoon has a first look at Ben Kingsley as Nizam (seen above), a villainous nobleman who wants to possess the Sands of Time, a gift from the gods that can reverse time. Head over to CS to see the poster in high resolution.

A small photo premiered last week, and a short bit of preview footage aired in May. The recent reveals make me wonder if Disney plans to surprise the crowds at Comic-con with footage or a trailer. Disney has two panels, one for their 3D features and another for their animated productions. The company’s live-action non-3D films are not on the official schedule to appear in Hall H. But you never know…

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Prince of Persia Movie Posters


Empire has the exclusive debut of two new UK posters for the Jerry Bruckheimer-produced adaptation of the Prince of Persia videogame series. And, oooh, they’re arty! At first glance, I thought Gemma Arterton‘s was a magazine cover, and Jake Gyllenhaal‘s image looks a bit like a prototype Criterion Collection cover from a couple years back. Don’t get me wrong; I like these images and am interested to see that Disney is promoting the film by taking a less obvious angle than “hey, big action movie!” Does the ad campaign mean that we’re actually in for something a little less standard than a version of Pirates of the Caribbean starring a muscly Jake? I hope so!

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Prince of Persia: Sands of Time

Entertainment Weekly‘s comic-con preview issue hits store shelves today, and features the above first official photo of Jake Gyllenhaal as Prince Dastan from Disney’s adaptation of Prince of Persia: The Sands of Time. Paparazzi and leaked set photos had appeared online previously. And then there was that small bit of preview footage that aired in May.

Mike Newell’s film, based on the popular video game, tells the story of an adventurous prince who teams up with a with Tamina (Gemma Arterton), a feisty and exotic princess, to prevent a villainous nobleman from possessing the Sands of Time, a gift from the gods that can reverse time. Prince of Persia: Sands of Time will hit theaters on May 28th 2010.

Cool Posts From Around the Web:

The first footage from the Mike Newell-directed big screen adaptation of Prince of Persia: The Sands of Time has aired on an ABC movie special, and is now online. Producer Jerry Bruckheimer explains the plot of the film adaptation, as we see actual footage from the film. We also get to see some of Jake Gyllenhaal‘s training and a look at the extensive on location Morocco shoot. I was on London-set of the film and while I can’t say much (or anything really), I will say that I was quite impressed with what I saw. Watch the clip after the jump, remember to hit the HQ button to see it in high quality, and please leave your thoughts in the comments below.

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