NBA returning

The NBA is officially coming back next month, even in the midst of an ongoing pandemic. The National Basketball Association came to an abrupt halt when companies and local governments around the United States began taking the virus seriously, and today, the league’s Board of Governors voted to resume the season in late July with a slightly tweaked format for teams to get into the playoffs. Making this even more surreal, teams will both live and compete at Walt Disney World for the entire rest of the season.
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spider man homecoming nba finals

Some of the most cringeworthy parts of summer blockbuster season are the weak marketing tie-ins. You know what I’m talking about: that Captain America: Civil War trailer that was actually a glorified Audi car commercial and that ill-advised Dunkirk TV spot that equated the horrors of war with basketball.

But when it comes to cross-marketing promotions, the Spider-Man: Homecoming NBA Finals TV spots actually aren’t that bad. In fact, they’re kinda’ delightful. And now, we can see the full extended spot that follows Peter Parker’s mini-adventures as he just tries to get to Mr. Stark’s game-watching party.

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