tenet theaters

Although the coronavirus (COVID-19) pandemic is still in full force, all 50 states have begun to release their stay-at-home restrictions, with businesses across the country slowly grinding back to life. But what does that mean for movie theaters? Theaters across the country have remain shut since lockdowns were imposed in mid-March, but the National Association of Theater Owners, which represents movie theaters across the U.S., expects that 90% of the global theatrical marketplace will be open by July — the month that Christopher Nolan‘s highly anticipated blockbuster Tenet is set to open in theaters.

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reopening movie theaters

How are movie theaters planning to bounce-back from the current coronavirus shutdown? John Fithian, CEO of the National Association of Theatre Owners (NATO) just gave an in-depth interview about the steps being taken to get theaters back on their feet. Task forces are being assembled, several options are being weighed, and a commitment to the theatrical experience is holding firm. And as we’ve already reported, the impending July releases of Tenet and Mulan are the goalposts theaters are looking towards to reopen. But no one can predict the future.

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