Josta Soda in Loki

The Time Variance Authority in the Disney+ series Loki has a weird vibe going on. Yes, it has a familiar bureaucratic feel, but it still feels a little bit off and out of this reality (which, it is). The show creators intentionally made the TVA feel this way, and used obvious and tiny touches to create its odd ambiance.

One of those small touches is Mobius’ (Owen Wilson) favorite drink: Josta soda. Josta was a real product from the ‘90s, and it had a tumultuous, short-lived life in our reality. Mobius, however, is a diehard fan — could his predilection for it tells us something about him? Read on for the true history of Josta, as well as a speculative take on why Mobius likes it so much. Read More »