News Corp.’s new chief digital officer Jonathan Miller commented at an Internet Week event last night that he believes at least some of the television shows and movies on Hulu will be available only to paid subscribers. While he admits that it isn’t likely to happen tomorrow, he says that “it seems to me that over time that could be a logical thing.”
Ad supported content seems to be the future of the web, so I’m not sure why Hulu would want to go backwards. I’m not sure I’d be willing to pay for Hulu’s current line-up, but I would be willing to pay a monthly subscription fee if they provided an archive of complete seasons for all the shows and a much larger vault of movies (netflix is the one to beat). Under that model, unpaid users could still watch the most recent episodes of television shows in a free ad-supported format. Or may-be offer a monthly subscription fee for those viewers who want to bypass all the commercial breaks (the upgraded experience model). But I just don’t like the concept of paid on demand movie rentals.
Discuss: Would You Pay For a Hulu Subscription? How Much? What For?