Fewer trailers

Nowadays, you’re spending roughly the first few minutes of your movie theater experience watching commercials for mattresses, dental offices, laser eye surgery, or Subway. But the rest of the pre-show is filled with at least a half dozen movie trailers. While we’ve established that there are plenty of tropes in movie trailers to keep an eye out for, each one has a story they’re trying to sell you on. However, what kind of movie trailer you get depends on how marketing departments and advertising firms see the best way to market your film. And that brings us to how movie trailers are created. Read More »