Empire has the exclusive debut of two new UK posters for the Jerry Bruckheimer-produced adaptation of the Prince of Persia videogame series. And, oooh, they’re arty! At first glance, I thought Gemma Arterton‘s was a magazine cover, and Jake Gyllenhaal‘s image looks a bit like a prototype Criterion Collection cover from a couple years back. Don’t get me wrong; I like these images and am interested to see that Disney is promoting the film by taking a less obvious angle than “hey, big action movie!” Does the ad campaign mean that we’re actually in for something a little less standard than a version of Pirates of the Caribbean starring a muscly Jake? I hope so!