3D movies are a source of controversy. They require clunky glasses that darken the screen, give you vertigo, and make you look like a dork. Not to mention they’re pricey — 3D ticket prices add about $4 onto already inflated movie ticket prices. Pair that with an IMAX price, and there go your groceries for the week.

So it’s a relief that IMAX is starting to move away from 3D movie screenings, catching on to a movement against 3D that has been long overdue.

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Michael Bay IMAX 3D Digital Camera

Transformers: Age of Extinction is the first feature film to shoot with a brand new, digital IMAX 3D camera. It’s also one of two films being released in full IMAX this year. So for director Michael Bay to urge fans to see the film in IMAX 3D is kind of a no-brainer. But he did so anyway, just to be safe. Read his statement below. Read More »

The Real 3D Battle Will Be Fought On Your Face


For more than a year the 3D movie industry has been ramping up, but there was a broad perception that James Cameron’s Avatar could be the make or break movie for the tech. A massive flop might have set 3D adoption back slightly while success could be a shot in the arm for the theatre-only display technology. With Avatar now drawing record box office receipts, 3D is definitely getting a new jolt of energy, and four companies are in position to duke it out for the spoils of a three-dimensional war. Read More »