Birds of Prey may have topped the box office last weekend, but it opened far lower than box office analysts predicted. Even the expectations from Warner Bros. Pictures were nearly $13 million higher than what the movie actually earned. And it sounds like the studio may have figured out what part of the problem is: the title.

After being marketed as simply Birds of Prey, and occasionally by the comically longer title Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), the new title spotted through a couple major movie theater chain ticketing sites and apps is now Harley Quinn: Birds of Prey. Clearly the hope is that putting the name of the character played by Margot Robbie front and center will bring in audiences less seasoned with DC Comics girl gang known as Birds of Prey. Read More »