Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?
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In addition to the films playing each year at the Cannes Film Festival every year, Hollywood pays millions to install banners, billboards, and hotel front skins on the Croisette to promote upcoming releases. Most of the advertising has never been seen before anywhere.
This year’s marketing offerings include Kane & Lynch, the Jack Black 3D comedy Gulliver’s Travels, The Last Airbender, The Chronicles of Narnia: The Voyage of the Dawn Treader, John Landis‘ Burke & Hare, Wall Street 2: Money Never Sleeps, Eli Roth presents The Other Woman, Spider 3D, Elephant White, Son of No One and more. Check them out now, after the jump.
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Owen Wilson is often thought of in light of his broad comedies, but he’s not stuck doing silly stuff. There’s his long association with Wes Anderson, a project currently in the works with James L. Brooks, and now Wilson has signed on to be in Woody Allen‘s next movie. We don’t yet know what the film is called or whether it is a drama, a comedy or something in between. We know that Carla Bruni may have a role, and not much else.
Meanwhile, Allen’s next movie is You Will Meet a Tall Dark Stranger, which stars Antonio Banderas, Josh Brolin, Anthony Hopkins, Naomi Watts, Gemma Jones, Freida Pinto and Lucy Punch and opens in September. [THR]
After the break, Ethan Hawke and Kristen Scott Thomas go to Paris, and Kevin Bacon goes to Thailand. Read More »