Daddy Day Camp opened on Wednesday in 2,184 screens, and didn’t even break $1 million. The movie made $773,706! That’s a per screen average of about $350 bucks. That’s right, for the whole day. To give you an example of how bad that is:
- The Bourne Ultimatum, which opened last week made over $6.7 million on Wednesday, for a per screen average of $1,840.
Need another example?
- Knocked up earned $175 per screen on Wednesday, not bad for a movie which came out 10 weeks ago (that’s 2 and a half months by my count).
I don’t wish failure upon anyone or anything. But with the recent rise of bad movie to box office ratio, with films like Wild Hogs and RV taking in megabucks, I’m happy to see the American public not show up to the next accessible family comedy. Even if Fred Savage did direct it. I’m sure he’s still living off that Wonder Years.
Sony is trying everything they can to get people to go see Daddy Day Camp. They shouldn’t worry, they have a bad family comedy on their hands, America will probably show up in droves.
Their latest plot involves attaching a follow-up to the 2002 Academy Award winning computer animated short film The Chubbchubbs!. According to Peter Debruge, “The ChubbChubbs Save Xmas” will be attached to the family “comedy” which hits theaters this Friday. But smart viewers will wait until October, when the short film will be attached to the DVD release of Surf’s Up (which I’m also willing to be is a much better movie).
If you’ve never seen The ChubbChubbs!, it’s a nice little animated short with a lot of cool geek references to sci-fi films. Oh yeah, and did I mention it features these really cute little alien creatures? Check out the original film at this link.