Posted on Tuesday, May 21st, 2019 by Hoai-Tran Bui
Does nostalgia also apply retroactively to things most people hated? Perhaps Stranger Things can pull it off with its upcoming tie-in with New Coke, the infamously despised new recipe of the classic soda that debuted in the summer of 1985, the setting for season 3 of the Netflix sci-fi drama. That’s right, New Coke is back, courtesy of a partnership between Coca-Cola and Netflix, which is hoping to build anticipation for its third season of its flagship sci-fi series with the release of a limited number of New Coke cans. But judging by the history of the drink, they probably won’t be flying off the shelves.