Posted on Monday, October 19th, 2015 by Angie Han
Guillermo del Toro‘s Crimson Peak is a deliciously dark and twisted piece, set in the most gorgeous, most decrepit haunted house you’ve ever seen and anchored by three mesmerizing performances from Tom Hiddleston, Mia Wasikowska, and most especially Jessica Chastain. It’s also not the horror movie that’s being sold in the trailers, but a Gothic romance. Think Jane Eyre plus ghosts, not The Conjuring plus corsets.
That’s not such a bad thing if you happen to love costume dramas, but it can be an unpleasant surprise if you don’t. And that misleading marketing doesn’t seem to be doing it many favors. I’ve seen a lot of critics ding it for being ineffective as a horror movie — which of course it is, because it isn’t really one. The B- Cinemascore and limp box office might also reflect the discrepancy between what Crimson Peak seems to be, and what it actually is.
Admittedly, it’s not difficult to understand why Universal chose to market Crimson Peak as a horror movie. A Brontë-esque romance is a much harder sell outside the arthouse than a spooky, seasonally appropriate haunted house flick. And it’s hardly the first time a marketing team has chosen to sell a completely different movie. Sometimes it’s part of a savvy strategy and sometimes it’s a desperate ploy; sometimes it works, and sometimes it doesn’t. Below, let’s look back at 15 movies with misleading trailers. Warning: Some spoilers ahead. Read More »
Posted on Monday, July 1st, 2013 by Angie Han
The characters of Cabin in the Woods would’ve done anything to get out of the titular house of horrors, but Universal Orlando hopes that fans of Cabin in the Woods will be equally eager to get in. The theme park has announced a maze based on the movie, which will open this fall for Halloween Horror Nights 23 celebration. Hit the jump for the details.
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After a great many delays, Drew Goddard and Joss Whedon‘s genre-twisting film The Cabin in the Woods is finally almost ready for release. The film screened at Harry Knowles’ birthday party/film fest BNAT at the end of last year, and wowed that audience. (Including Germain and Peter.) It will open the SXSW Film Festival later this week, and then hit theaters in April thanks to Lionsgate.
In anticipation of that SXSW appearance there is a new one-minute trailer for the film. The lore behind this movie is that it is a script that was treated with a lot of secrecy, and the first trailer for the film showed that the movie might indeed have a few weird secrets. I’ve heard that this new short trailer doesn’t give away those secrets in the way that some might be afraid of, and in the way that some will assume based on what the trailer does show, so it should be safe to proceed after the jump. Read More »
This week, Dave Chen, Devindra, and Adam chat about the virtues of Downton Abbey, debate the merits of Another Earth, and discuss their most anticipated films of 2012. Special guest Alison Willmore joins us from Movieline.
You can always e-mail us at slashfilmcast(AT)gmail(DOT)com, or call and leave a voicemail at 781-583-1993. Join us at Slashfilm’s Live page on Sunday (1/22) as we discuss Haywire.
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Where can you be the among the first audiences ever to see The Cabin in the Woods, The Grey, Ghost Rider: Spirit of Vengeance, the first trailers for The Hobbit: An Unexpected Journey and G.I. Joe Retaliation as well as huge upcoming titles like The Adventures of Tintin, Sherlock Holmes: A Game of Shadows and Mission Impossible: Ghost Protocol all in one sitting, all for one ticket price, with the best film audience imaginable? Butt-Numb-A-Thon, of course.
For movie fans, Butt-Numb-A-Thon is the biggest and most rewarding test of film going stamina out there today. Now in its thirteenth year, this annual film festival celebrating the birthday of Ain’t It Cool News founder Harry Knowles is 24 straight hours of new and vintage films played to a hand-picked audience of fans who had to jump through all sorts of hoops to attend. Homework assignments, applications, embarrassing photos. Butt-Numb-A-Thon is not only a marathon of film watching, it’s a decathlon of film passion.
This year’s Butt-Numb-A-Thon, dubbed Butt-Numb-A-Thon Thirteen Wolf, featured an almost staggering amount of new movies, some incredible vintage films and surprises galore. Both Peter and I were lucky enough to have our applications accepted and you can read a full recap and more after the jump. Read More »
Joss Whedon and Drew Goddard are both responsible for some pretty fantastic pieces of recent popular culture. Whedon, of course, made Firefly, Buffy and Angel, Goddard had a hand in Alias, Lost and Cloverfield and currently the former is making The Avengers and the other is writing Spielberg’s Robopocalypse. But, several years ago, the two paired up to write a movie called The Cabin in the Woods. Goddard directed and while it was scheduled to come out in early 2010, the horror film sat on a shelf as its distributor, MGM, went through hell. Finally, it was rescued by Lionsgate and on April 13, Whedon and Goddard’s film will finally see a wide release.
We saw a cryptic teaser poster for the film a while back but with a new distributor comes new marketing and Lionsgate has just revealed their first teaser poster for The Cabin in the Woods. Check it out after the jump. Read More »
One of the films that got caught up in the tumultuous financial collapse at MGM was The Cabin in the Woods, which Joss Whedon co-wrote with Cloverfield writer Drew Goddard, who also directed. The film stars Chris Hemsworth (Thor) in a story that tweaks the classic horror plot setup that plops a handful of people into a cabin in the middle of nowhere.
Now, years after it was completed, the film is going to be released by LionsGate, and we’ve got the first promo image after the break. Read More »
We’ve known in the past 24 hours that Sony and MGM were working on a deal that would allow Sony to again distribute James Bond, and that would also carry forward as a real partnership between the studios.
Now we have more details, and some of them are quite good. The deal will allow Sony to “release all future films made by MGM,” as well as films that have already been completed. That means we could actually see The Cabin in the Woods, written and produced by Joss Whedon and directed by Cloverfield writer Drew Goddard, and the Red Dawn remake this year. Read More »
Cool Posts From Around the Web:
On Thursday, July 23rd 2010, Entertainment Weekly held a panel at Comic-Con entitled “The Visionaries”, which was basically a “discussion with geek gods J. J. Abrams (Star Trek) and Joss Whedon (Buffy the Vampire Slayer) on the future of pop culture” conducted by EW’s Jeff “Doc” Jensen.
“EW presents an in-depth conversation with these two creative geniuses about how technology, gaming, and global culture are reshaping how we tell and consume stories on television, film and the web. Plus: Is the superhero movie waning, or is it on the cusp of reinvention? And what do they think the pop culture universe will look like a decade from now?”
We have transcribed the entire hour-long discussion for those of you who couldn’t make it to the Con. Hit the jump for Part One. Part Two will follow tomorrow.
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MGM’s dire financial troubles have already spelled doom or delay for several films: the next Bond movie was indefinitely postposed, The Hobbit is delayed to the point where Guillermo del Toro walked as director, and the Red Dawn remake is shelved for the time being, because the studio doesn’t have enough money to release the film.
Now the horror movie Cabin in the Woods, written and produced by Joss Whedon and directed by Cloverfield writer Drew Goddard, looks like the latest casualty of the studio’s misfortune. Read More »