Disney CEO Bob Iger has his own style of leadership, one that’s defined by taking calculated risks that end up reaping significant financial reward as well as strengthening the brand of his corporation. Bob Iger also practices what he teaches when cultivating his own personal brand, particularly his credo on the importance of maximizing your presence across multiple channels to tell a cohesive, compelling story.
And Iger’s story is a compelling one; a tale that rests on how his leadership and business acumen made Disney into the IP-laden behemoth it is today. This story is directly told in his recently released memoir, and indirectly earlier this week with the rollout of Disney+.
This week, Iger has launched another personal brand-building endeavor: MasterClass, a platform that provides online courses from well-known experts from a variety of fields (Penn & Teller, Spike Lee, Shonda Rhimes and Christina Aguilera are just a few other famous MasterClass teachers) will now have Bob Iger on their roster. Iger’s MasterClass is aimed to teach aspiring business owners and entrepreneurs how to be as badass of a leader as he’s been during his tenure as head of Disney. The class offers some sound business advice, but also spends time on the four major deals Iger oversaw at Disney: the acquisitions of Pixar, Marvel, Lucasfilm, and certain assets from 21st Century Fox.
Iger’s retelling of how he closed these deals are the most interesting parts of his MasterClass, especially for those who care about any of the properties Disney now owns (which, let’s be honest, is pretty much everyone). Read on for details on a few IP-specific anecdotes shared in Iger’s MasterClass course.
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After diminishing returns on the Star Wars movies released between the primary chapters of the Skywalker saga, it’s safe to say that audiences may have felt some fatigue from stories in a galaxy far, far away. After production problems and disappointing box office performances on both Rogue One: A Star Wars Story and Solo: A Star Wars Story, it was clear that Disney and Lucasfilm bit off more than they could chew far too quickly. But sometimes lessons have to be learned the hard way.
Disney CEO Bob Iger recently talked about the potential over-saturation of Star Wars in the marketplace, clarifying certain public comments he’s made about the performance of the franchise as a whole so far. Iger maintains that he’s not really disappointed with how any of the movies as far as their quality or box office performance is concerned. Instead, the executive reaffirms that they may have “released too many Star Wars films over a short period of time.” Read More »
Most streaming services let you download content, but when that content leaves said service, the downloads leave too. And even when that’s not the case, the downloads might expire. That won’t happen with Disney+. After taking a break from addressing the great national crisis facing us all – whether or not Martin Scorsese likes Marvel movies – Disney big cheese Bob Iger revealed that Disney+ downloads will remain in place as long as you remain a Disney+ subscriber.
UPDATE: Looks like Bob Iger – who should really know better, since he’s in charge – was wrong about this. The Verge spoke to a Disney rep who cleared up Iger’s comments. Read all about it here.
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It’s been almost four months since a Marvel Cinematic Universe movie debuted in theaters, and it’ll be just over six months until the next one (Black Widow) enters. But it isn’t enough for Marvel to dominate box offices and become the center of attention while their movies are in theaters – they’re dominating the cultural conversation on their off time, too.
A recent wave of backlash against superhero films has been raging for weeks, and now Bob Iger, the CEO of Marvel owner The Walt Disney Company, is now putting on his Avengers swim trunks and wading into the conversation to defend his studio’s movies against the comments of old-guard Hollywood icons like Martin Scorsese and Francis Ford Coppola. Read Iger’s quotes below.
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Kevin Feige pitched a new Star Wars film to Lucasfilm president Kathleen Kennedy, Disney head Bob Iger, and studio co-chairmen Alan Horn and Alan Bergman.
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Another day, another interesting tidbit coming out of Disney CEO Bob Iger‘s recently released book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.
So far, we’ve heard about Iger’s meeting with Kathleen Kennedy, J.J. Abrams, Michael Arndt, and George Lucas in which the Star Wars creator was disappointed that his ideas weren’t being used for the new trilogy. We also found out that Disney almost got into the Marvel movie business before their acquisition of Marvel Studios in 2009. Funnily enough, the acquisition of Marvel went through with an assist from Apple CEO and Disney shareholder Steve Jobs, but that didn’t stop Jobs from calling Iger to tear into one of the Marvel Studios movies he had just seen in theaters. Find out more below. Read More »
Marvel Studios is the most lucrative motion picture studio acquisition that The Walt Disney Company has ever made. The Marvel Cinematic Universe has raked in over $22.5 billion worldwide (though some of that went to Sony Pictures for Spider-Man movies) while Pixar Animation has only pulled in $14.2 billion, and the former only has two more movies than the latter. And the success of Star Wars at the box office so far pales in comparison (though the merchandise surely helps much more). Regardless, it’s safe to say that the Disney purchase of Marvel Studios is one of the best things Disney ever did, and they could have done it even sooner if their executives were a little more open-minded. Read More »
Posted on Thursday, September 19th, 2019 by Ben Pearson
Rumors about a Disney Apple merger swirled for years, but thanks to Walt Disney Company CEO Bob Iger, we now know that a deal between the two companies was likely to actually happen – if, that is, Apple co-founder Steve Jobs didn’t die back in 2011.
Vanity Fair published an excerpt from Iger’s upcoming autobiography, “The Ride of A Lifetime: Lessons From 15 Years as CEO of the Walt Disney Company,” in which Iger talks about the probability of the two companies joining forces, something that clearly would have had huge ripple effects across the entertainment industry. Read More »
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Dark Phoenix was quite the dismal end to the X-Men franchise as the studio passed the torch of Marvel’s mutants on to The Walt Disney Company after the acquisition of 20th Century Fox. But it’s the film’s box office performance that will be even more detrimental, because the film’s overall losses have forced Disney to axe pretty much all developing movies that were in the works from 20th Century Fox with the exception of a couple key franchises. Find out more below. Read More »
Update #3: AMC has joined CBS and NBC in threatening to pull production out of Georgia locations if the state passes the controversial and restrictive abortion law currently being considered. This would be another huge blow to the state’s revenue since The Walking Dead has set up home base since the show’s beginning back in 2010. The series no longer takes place in Georgia, where the story started, but production still takes place there so much that many major cast members have their own houses there. Get the full story over at Forbes.
Update #2: Sony Pictures has also weighed in, saying it will “continue to monitor that process” as it makes a determination about whether or not to film in Georgia in the future. You can read the studio’s statement here.
Update: In a statement to Deadline, WarnerMedia has also said it will consider pulling its productions from the state of Georgia. Read the company’s statement below. Our original article follows.
We operate and produce work in many states and within several countries at any given time and while that doesn’t mean we agree with every position taken by a state or a country and their leaders, we do respect due process. We will watch the situation closely and if the new law holds we will reconsider Georgia as the home to any new productions. As is always the case, we will work closely with our production partners and talent to determine how and where to shoot any given project.
Disney may halt production of its films and TV shows in Georgia if the state enacts its controversial abortion law, Walt Disney Company CEO Bob Iger said.
A ban on abortion that Georgia’s Republican governor signed into law earlier this month has been cause for much uproar in the film industry, which has flocked to the state for an enticing tax credit offered to film and TV productions. But the abortion ban, which is due to take effect on January 1 if it survives court challenges, has caused several of the 455 productions that shoot in Georgia to pull out of the state. If Disney, which films many of its Marvel Studios productions like Avengers: Endgame and Black Panther in Georgia, were to pull its productions, it would be a major blow to the state’s economy.
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