Baby Yoda might be destined for the big screen. The cute little co-star of The Mandalorian stole the hearts of audiences who flocked to the Star Wars live-action series on Disney+, proving that the sci-fi franchise can still take over the pop culture zeitgeist outside of the movie theaters. But with the Skywalker Saga coming to an end, is TV and streaming where Star Wars is destined to reign for the next couple of years? Not if Disney CEO Bob Iger can help it. The ever-shrewd Disney chief is teasing that there could be a future on the big screen for the beloved Star Wars Disney+ TV shows.
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The Mandalorian is a big hit for Disney and Lucasfilm, so much that the second season was officially announced to arrive in the fall of 2020 just as the first season came to an end this past week. While fans are loving the titular character of the series, there’s one clear breakout from the show: Baby Yoda. However, since character isn’t actually Yoda as a baby, Disney is doing everything they can to make sure fans know that this creature should be called The Child or The Asset. But even Disney CEO Bob Iger used to refer to the character as Baby Yoda, only to be corrected by series creator Jon Favreau. But Iger also knows something that fans are desperate to find out. Read More »
Disney CEO Bob Iger has his own style of leadership, one that’s defined by taking calculated risks that end up reaping significant financial reward as well as strengthening the brand of his corporation. Bob Iger also practices what he teaches when cultivating his own personal brand, particularly his credo on the importance of maximizing your presence across multiple channels to tell a cohesive, compelling story.
And Iger’s story is a compelling one; a tale that rests on how his leadership and business acumen made Disney into the IP-laden behemoth it is today. This story is directly told in his recently released memoir, and indirectly earlier this week with the rollout of Disney+.
This week, Iger has launched another personal brand-building endeavor: MasterClass, a platform that provides online courses from well-known experts from a variety of fields (Penn & Teller, Spike Lee, Shonda Rhimes and Christina Aguilera are just a few other famous MasterClass teachers) will now have Bob Iger on their roster. Iger’s MasterClass is aimed to teach aspiring business owners and entrepreneurs how to be as badass of a leader as he’s been during his tenure as head of Disney. The class offers some sound business advice, but also spends time on the four major deals Iger oversaw at Disney: the acquisitions of Pixar, Marvel, Lucasfilm, and certain assets from 21st Century Fox.
Iger’s retelling of how he closed these deals are the most interesting parts of his MasterClass, especially for those who care about any of the properties Disney now owns (which, let’s be honest, is pretty much everyone). Read on for details on a few IP-specific anecdotes shared in Iger’s MasterClass course.
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After diminishing returns on the Star Wars movies released between the primary chapters of the Skywalker saga, it’s safe to say that audiences may have felt some fatigue from stories in a galaxy far, far away. After production problems and disappointing box office performances on both Rogue One: A Star Wars Story and Solo: A Star Wars Story, it was clear that Disney and Lucasfilm bit off more than they could chew far too quickly. But sometimes lessons have to be learned the hard way.
Disney CEO Bob Iger recently talked about the potential over-saturation of Star Wars in the marketplace, clarifying certain public comments he’s made about the performance of the franchise as a whole so far. Iger maintains that he’s not really disappointed with how any of the movies as far as their quality or box office performance is concerned. Instead, the executive reaffirms that they may have “released too many Star Wars films over a short period of time.” Read More »
Most streaming services let you download content, but when that content leaves said service, the downloads leave too. And even when that’s not the case, the downloads might expire. That won’t happen with Disney+. After taking a break from addressing the great national crisis facing us all – whether or not Martin Scorsese likes Marvel movies – Disney big cheese Bob Iger revealed that Disney+ downloads will remain in place as long as you remain a Disney+ subscriber.
UPDATE: Looks like Bob Iger – who should really know better, since he’s in charge – was wrong about this. The Verge spoke to a Disney rep who cleared up Iger’s comments. Read all about it here.
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It’s been almost four months since a Marvel Cinematic Universe movie debuted in theaters, and it’ll be just over six months until the next one (Black Widow) enters. But it isn’t enough for Marvel to dominate box offices and become the center of attention while their movies are in theaters – they’re dominating the cultural conversation on their off time, too.
A recent wave of backlash against superhero films has been raging for weeks, and now Bob Iger, the CEO of Marvel owner The Walt Disney Company, is now putting on his Avengers swim trunks and wading into the conversation to defend his studio’s movies against the comments of old-guard Hollywood icons like Martin Scorsese and Francis Ford Coppola. Read Iger’s quotes below.
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Kevin Feige pitched a new Star Wars film to Lucasfilm president Kathleen Kennedy, Disney head Bob Iger, and studio co-chairmen Alan Horn and Alan Bergman.
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Another day, another interesting tidbit coming out of Disney CEO Bob Iger‘s recently released book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.
So far, we’ve heard about Iger’s meeting with Kathleen Kennedy, J.J. Abrams, Michael Arndt, and George Lucas in which the Star Wars creator was disappointed that his ideas weren’t being used for the new trilogy. We also found out that Disney almost got into the Marvel movie business before their acquisition of Marvel Studios in 2009. Funnily enough, the acquisition of Marvel went through with an assist from Apple CEO and Disney shareholder Steve Jobs, but that didn’t stop Jobs from calling Iger to tear into one of the Marvel Studios movies he had just seen in theaters. Find out more below. Read More »
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Marvel Studios is the most lucrative motion picture studio acquisition that The Walt Disney Company has ever made. The Marvel Cinematic Universe has raked in over $22.5 billion worldwide (though some of that went to Sony Pictures for Spider-Man movies) while Pixar Animation has only pulled in $14.2 billion, and the former only has two more movies than the latter. And the success of Star Wars at the box office so far pales in comparison (though the merchandise surely helps much more). Regardless, it’s safe to say that the Disney purchase of Marvel Studios is one of the best things Disney ever did, and they could have done it even sooner if their executives were a little more open-minded. Read More »
Posted on Thursday, September 19th, 2019 by Ben Pearson
Rumors about a Disney Apple merger swirled for years, but thanks to Walt Disney Company CEO Bob Iger, we now know that a deal between the two companies was likely to actually happen – if, that is, Apple co-founder Steve Jobs didn’t die back in 2011.
Vanity Fair published an excerpt from Iger’s upcoming autobiography, “The Ride of A Lifetime: Lessons From 15 Years as CEO of the Walt Disney Company,” in which Iger talks about the probability of the two companies joining forces, something that clearly would have had huge ripple effects across the entertainment industry. Read More »