One Company Offers Limited Netflix Ratings; Learn Viewership for Shows Like ‘Daredevil’ and House of Cards’
Posted on Tuesday, April 28th, 2015 by Germain Lussier
One of the great mysteries of Netflix is how many people are watching. We know there are over 40 million domestic subscribers, but what those people are actually watching, and when, is something only the company itself knows. Netflix does not share ratings data. As streaming becomes more and more prominent, however, ratings are something many people are curious about. Now one company is offering up data on how many people are watching stuff on Netflix… with a major caveat.
A San Diego-based company called Luth Research has put together a large sample of test subjects (about 2,500) that allows them to gauge what and when people are watching on Netflix. Their research, however, only accounts for people who are watching directly on Netflix, meaning on your computer, phone or tablet. Anyone watching through another service – a gaming system, an internet-enabled TV, a Roku – is not counted.
So what were the results? Below, find out the rough first Netflix ratings for Daredevil, House of Cards, Unbreakable Kimmy Schmidt, Bloodline and more. Read More »