Posted on Thursday, April 30th, 2015 by Germain Lussier
Lego is the biggest, most successful toy company in the world. But it wasn’t always that way. Just a decade ago, the company was in danger of failing. New leadership had to redirect and refocus the brand before it began to soar. Then, with last year’s release of The Lego Movie, Lego was brought to the mainstream in a way it never had been before.
Before that even happened, filmmakers Kief Davidson and Daniel Junge were on the ground floor. They were documenting the world of Lego for a film now called A Lego Brickumentary (It was formerly called Beyond the Brick: A Lego Brickumentary.) The film hit the festival circuit last year but is now set for nationwide release, both in theaters and online, on July 31. The first trailer for the film, which is narrated by Jason Bateman, is now online and it’s a must watch not only for fans of Lego, but people who just don’t get the appeal, which is surely lots of you. Read More »