Posted on Tuesday, January 5th, 2010 by Peter Sciretta
Independent films usually screen at the Sundance Film Festival in hopes of gaining positive buzz and snapping up distribution. The process can be long, and some sales don’t happen until after the close of the festival. Some films picked up at the fest don’t arrive in theaters until sometimes two years later. The distributors of Bass Ackwards, one of eight films scheduled to premiere in a new section called NEXT (selected for their innovative and original work in low- and no-budget filmmaking) is planning to take a different route.
New York based New Video and Zipline Entertainment hope to capitalize on the buzz coming out of Park City Utah, and release the film nationally beginning on Monday February 1st 2010, a day after the Festival closes. Bass Ackwards will be available for purchase and download in tens of millions of homes via major digital retailers, cable VOD and DVD on demand. A full retail DVD release is still planned for the spring, and will include in-depth bonus material documenting the unique distribution strategy. You can read more about the release in the press release, after the jump.
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