MoviePass may be playing hardball with AMC Theatres. On Thursday, it was reported that the buzzy subscription-based movie service was pulling coverage from select AMC locations, including big market theaters like the Empire 25 in New York City, the Universal City Walk, AMC Loews Boston Common and the AMC Century Plaza.
It had many questioning whether this spelled the beginning of the end for the rapidly growing but questionably sustainable company. But it seems like this move was less of a troubling stumble and more of a measured strategy on MoviePass’s part to negotiate with a wary collaborator.
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(Welcome to The Soapbox, the space where we get loud, feisty, political, and opinionated about anything and everything. In this edition: MoviePass’s latest terms of service updates are ridiculous.)
It’s been three months since MoviePass announced their new subscription model allowing consumers to pay $10 a month for the ability to see a movie in theaters everyday. The company initially wasn’t prepared for the onslaught of new customers signing up for MoviePass, which caused significant delays in the shipping of the card to subscribers. On top of that, the customer service provided to both longtime and new customers was dismal, and there were glitches abound for users after the new price point was introduced.
Thankfully, MoviePass has mostly fixed these problems, though they have created some concerns with some recent, vaguely threatening changes to their rules and regulations for subscribers. But MoviePass users still have a problem, and unfortunately, it’s the largest movie theater chain in the United States: AMC Theatres. Read More »
(Welcome to The Soapbox, the space where we get personal, political, and opinionated about anything and everything. In this edition: AMC Theatres admits that they don’t care about masking, and why this is bad.)
We’re aware there are terrible things happening in our country right now, and yes, complaining about movie theater screens is inconsequential in the grand scheme of things. But damn it, instead of getting overwhelmed by those things, cinephiles occasionally want to lose ourselves in a terrific theatrical experience. And when the world’s largest theater chain has basically admitted that they no longer care about the way their movies are presented to audiences, that’s worth grumbling about.
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AMC Theatres does not like MoviePass. The largest theater chain in the United States made that very clear when a press released indicated that the movie theater subscription service would not be welcome in their many locations after MoviePass dropped their monthly rate down to $9.95 for everyone, no matter where they lived or how many movies they saw.
However, as we learned in the days following, the only way they could really block MoviePass from being used at AMC Theatres locations was to stop accepting MasterCard, since that’s the credit card company working with MoviePass to provide users with their membership card used to buy movie tickets.
That doesn’t mean AMC Theatres won’t be petty about trying to make using the service a little more inconvenient at their locations. The movie theater chain has now blocked E-tickets from being purchased in advance of a screening at locations in Denver and Boston. But honestly, the blocking of MoviePass E-ticketing by AMC Theatres is just like throwing a pebble at a tidal wave. Read More »
Everyone is talking about MoviePass this week. The subscription service that allows users to check into an app and use a special credit card to buy one movie ticket every day for a flat fee each month was recently acquired by Helios and Matheson Analytics Inc. and introduced a new low price of $9.95 a month. That’s right, for $9.95 a month, MoviePass will let you see one movie a day every month for under $10. But one movie theater chain isn’t happy about it.
Shortly after MoviePass announced their new price point, AMC Theatres, the largest movie theater chain in the United States, came out with a harsh statement saying that MoviePass in its new form would not be welcome at their theaters and they were having their legal team look into the possibility of banning the subscription service in all their locations. But the founders of MoviePass aren’t concerned, and they don’t even see how it’s possible unless AMC Theatres stops accepting MasterCard altogether.
Find out more about why AMC Theatres banning MoviePass doesn’t seem possible below. Read More »
(Welcome to The Soapbox, the space where we get loud, feisty, political, and opinionated about about anything and everything. In this edition: AMC’s plan to block MoviePass is utterly moronic.)
Yesterday, some great news came for moviegoers. MoviePass announced that their movie theater ticket subscription service that has flown mostly under the radar since launching in 2011 was looking to increase its customer base in a big way by only charging $9.95 a month, regardless of where you live or how many movies you see using the service.
However, if you frequent AMC Theatres locations, MoviePass might not be beneficial to you for very long. At least if the executives behind the United States’ largest chain of movie theaters has their way. Not long after MoviePass announced their new price point and intentions to grow their customer base, AMC Theatres released a scathing statement saying, “AMC is consulting with its attorneys to determine if or how AMC can prevent a subscription program offered by MoviePass from being used at AMC Theatres in the United States.”
The long and short of it: AMC Theatres banning MoviePass is stupid. Let’s dig in. Read More »
Earlier this week we found out the sad news that comedy legend Gene Wilder had passed away at 83 years old due to complications from Alzheimer’s disease. Fellow actors, comedians, filmmakers and fans have been paying tribute to Gene Wilder all over the web, and now movie theaters are offering the chance to celebrate the man’s life by enjoying two of his most iconic roles on the big screen again.
Willy Wonka and the Chocolate Factory and Blazing Saddles will both return to select AMC Theatres locations for this weekend only. Since neither of these titles are readily available on Netflix, Hulu or Amazon Prime for free, this might be your best way to experience the classic films and enjoy them with fellow comedy lovers and Gene Wilder fans.
Get the full list of locations where you can see Willy Wonka and the Chocolate Factory and Blazing Saddles in theaters after the jump. Read More »
Not only does this year mark the 50th anniversary of Star Trek: The Original Series, but Paramount Pictures also has Star Trek Beyond hitting theaters next month. It’s still under a month away from release, but if you’re looking to see the movie a little bit early, AMC Theatres literally has just the ticket for you.
The theater chain will be hosting a Star Trek marathon of all three of the films from the rebooted sci-fi franchise, and that includes seeing Star Trek Beyond before nearly everyone else. Find out more about the AMC Theatres Star Trek marathon after the jump. Read More »
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Just yesterday, AMC Entertainment head Adam Aron really made a lot of AMC Theatres customers angry by indicating that the chain of movie theaters was considering having some of their screenings become more texting friendly. The consideration came about as a way to help entice more millennials who can’t put down their phone to come to the movies. However, an overwhelmingly negative response from customers has Adam Aron pulling back on any potential plans for AMC Theatres allowing texting in theaters.
Read a full statement about the matter from AMC Theatres after the jump. Read More »
When you’re in the darkness of a movie theater, there’s nothing more annoying than some inconsiderate fool getting our their cell phone for more than just a quick time check. Personally, I’ve seen people get out their phone to carry on extended text conversations, check Facebook, and even take a selfie with the flash on during the trailers. This is the world we live in.
Now Adam Aron, the head of AMC Entertainment, the company behind the AMC Theatres movie theater chain, has indicated that he’s willing to allow texting and cell phone use during some movies in order to appeal to the millennial crowd. Thankfully, it doesn’t sound like this is something that will be allowed in all screenings. Find out more about AMC Theatres allowing texting after the jump. Read More »