AMC Theatres Launching AMC Artisan Films to Boost Smaller Movies
Posted on Friday, June 28th, 2019 by Hoai-Tran Bui
As superhero blockbusters dominate one half of the movie industry and Disney the other half, there leaves no room for the small independent films. But while online we can only opine the meager box office numbers of Booksmart, AMC Theatres is doing something about it. AMC Theatres, the world’s largest exhibitor, is launching a new marketing and programming initiative called AMC Artisan Films that will boost smaller films and hopefully get more people in the the theaters to see mid-budget, critically acclaimed hits like Late Night instead of Avengers: Endgame for the 50th time.
