In 2006, the Fox Atomic production label was established under the big 20th Century umbrella as a home for comedy and ‘genre’ films – ie. films specifically aimed at those in their teens and 20s. Turistas was their rather inauspicious debut release, and since then they’ve spawned horror sequels The Hills Have Eyes 2 and 28 Weeks Later; comedies Miss March, The Rocker and The Comebacks; and Renny Harlin’s turkey-lookin’ 12 Rounds (not yet released in the UK, please explain its awfulness to me in the comments).
It seems now that the imprint is to be folded, with the chief exec moved over to Fox to continue shepherding just the same style of film there instead. In the Variety article that reports this breaking-news-come-rumor, there are also a couple of asides about films originally planned for the Fox Atomic label that now, presumably, will just be plain and simple Fox releases.
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Cultural humor alert: Sacha Baron Cohen will produce and possibly star in a film for Fox Atomic entitled, Accidentes, a pitch from Borat co-writer Peter Baynham. Here’s the logline:
“The protag will be a lawyer of Latin descent who transforms from contingency attorney to hero of the working class when he helps an immigrant win a judgment against his wealthy employer after a landscaping mishap. He also becomes the enemy of L.A.’s power elite.”
Might this do for L.A. what Borat did for Kazakhstan, Jean Girard did for France and Bruno did for “high fashion”? Do you see a pattern? The project is a high profile catch for Fox Atomic, which has been off our radar in recent months. A director was not announced. Cohen is also attached to star as Sherlock Holmes alongside Will Ferrell’s Watson for producer Judd Apatow. Bruno, which is now a wrap, opens May ’09.