Movies - TV
Marvel's Movie Department Is Facing A Decades-Long Comic Book Problem
By DEVIN MEENAN
The MCU has been divided into smaller departments: Marvel Studios for films, Marvel Television for Disney+ programs, Marvel Animation, and Marvel Spotlight for smaller projects.
Brad Winderbaum, Marvel Studios Head of TV, Streaming, and Animation, explained to ComicBook.com that this division helps tell viewers, "You don't have to watch A to enjoy B."
One issue that Marvel Studios has been having is the same one that's plagued Marvel Comics for years: how to hook new fans with a story when the entry-level to it appears too high.
The MCU has been criticized for lacking direction after "Avengers: Endgame." Each new project continued to grow the overall story, connecting plots from various movies and shows.
Spinning such a tangled web meant following the MCU felt less like entertainment and more like homework. This problem is even worse with Marvel Comics.
MCU publishes huge "crossover" events that involve all the major titles. Marvel Comics does this to instill an obligation for readers to buy titles they normally wouldn't.
However, the MCU is learning that this can just as easily alienate audiences. Marvel's current game plan is to release fewer movies and TV to prevent this issue from happening.