Gunn shared, “I just gave so many notes on that mask, trying to create a really truly iconic horror movie character in the same way that Freddy Krueger is, or in the same way that Leatherface is, or in the same way that Jason is. Trying to create something with that same sort of feel that is instantly scary [and] plays with the superhero-ness of it all but at the same time is most definitely rooted in horror.”