Movies - TV
Affleck and Damon Take Friendship To Next Level By Launching Their Own Film Studio
By JOSHUA MEYER
Ben Affleck and Matt Damon have launched their new independent film studio, Artists Equity, and will serve as CEO and CCO. They are teaming with business leader Gerry Cardinale and his investment firm RedBird Capital Partners to make Artists Equity a profit-sharing venture for "established and emerging filmmakers" and all production hands.
Affleck released a statement, saying, "Artists Equity was conceived from Matt's and my longtime passion for the art of storytelling and our shared desire to help creators deliver on their vision. [...] Our goal with Artists Equity is to build a creator-focused studio that can optimize the production process with shared participation in the commercial success of projects."
Damon added, "The power will continue to be in the hands of the creators [...] Artists Equity enables these visionaries to take ownership of their creative power, providing a platform for both established and emerging filmmakers to streamline the development of their content." The studio's first project is the forthcoming "Air Jordan," a film about the Nike shoe brand.