Paramount is trying again with G.I. Joe this summer. Though the original film wasn’t all that well received, footage from the sequel G.I. Joe: Retaliation has been turning heads beginning with the teaser trailer premiere in Austin late last year.

A new ad for Jon M. Chu‘s film will run during the Superbowl, and the spot is already online. You can check it out below, and in doing so get a first look at the film’s pretty classic-looking take on Cobra Commander.

Open with The Rock quoting Jay-Z, unfurl Cobra flags on the White House and introduce Cobra Commander, move on to a lot of quick-cut action and then finish with a machine gun-wielding Bruce Willis? That all says, “hey, we screwed up last time, but here’s the big action movie you wanted in the first place.” And it works.

G.I. Joe: Retaliation stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki, D.J. Cotrona, Byung-hun Lee, Ray Park, RZA, Joseph Mazzello, Elodie Yung, and Walton Goggins. It opens on June 29, 2012.

Cool Posts From Around the Web: