Update: YouTube has officially pulled the ad for violating its “shocking content” policy. We’ve added their response below.
I vividly remember being in my college dorm room and being tricked into watching a viral video of a car cruising through a lush, green countryside. Soft flute music plays in the background, and a few seconds in, a guy in zombie makeup bursts up in front of the camera and screams. That was in 2006, just a year after YouTube launched, and now a new ad for Warner Bros.’ upcoming horror film The Nun is using a similar technique to promote the movie.
Is using a jump scare tactic like this irresponsible of the studio, a case of savvy marketing, or maybe a bit of both? Check out the ad and judge for yourselves below.
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Crazy Rich Asians is helping to bring a so-so summer moviegoing season to an end with a bang. Director Jon M. Chu has not only made a romantic comedy that’s the sort of charming, character-driven studio spectacle we want but rarely see this time of year, but also a movie that’s touching a lot of audiences. For Chu, who previously directed two of the finest Step Up films and G.I. Joe: Retaliation, the incredible response to his adaptation of Kevin Kwan‘s bestselling novel has been emotional and surprising.
Chu has made a romantic comedy oozing with charm, genuine romance, and visual splendor. With star-driven romantic comedies seemingly dying out, the electric chemistry between Candace Wu and Henry Golding is a breath of fresh air and makes for some exceptional escapism. It’s a complete and utter joy. Recently, Chu spoke with us about the romance at the center of the story, the response to the film so far, his collaborations with Kevin Kwan and the cast, and some of the movie’s standout scenes.
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With three films in The Dark Knight trilogy, there have been plenty of trailers and TV spots around the world advertising Christopher Nolan‘s acclaimed take on Batman. However, one marketing tactic that was never used to promote any of the films in the comic book trilogy was the use of modern music to drive those trailers and TV spots. But co-writer Jonathan Nolan tried desperately to convince his brother to use one specific classic rock song in The Dark Knight trilogy marketing materials. Unfortunately for him, he was always shut down. So what was the song? Read More »
In a move that you might have seen coming if you follow these sorts of things, Legendary Pictures is cutting ties with Universal and likely returning home to Warner Bros. Legendary parted ways with Warners back in 2013 and set up shop at Universal, but the partnership hasn’t worked out so well. Now, back to Warner Bros. they go!
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While director James Wan has been quite busy at the helm of Aquaman for Warner Bros. Pictures, he’s also still in charge of shepherding the constantly growing horror universe of The Conjuring. But he took another role behind the scenes of the upcoming The Conjuring 2 spin-off The Nun.
Director Corin Hardy revealed that James Wan took the time to be the second unit director on The Nun for part of the production. Find out what the filmmaker was recruited to shoot below. Read More »
Star Wars: The Last Jedi introduced us to one of the most adorable creatures in pop culture with the little island-dwelling birds known as porgs. But when there’s a franchise with the title Fantastic Beasts, the battle for cutest fantasy creature isn’t an easy one, and that’s especially true with the inclusion of baby Nifflers in this fall’s Fantastic Beasts: The Crimes of Grindelwald. Get a first look at these cute little thieves below. Read More »
Before Lin-Manuel Miranda became a household name with his Broadway smash hit Hamilton, he created the Tony Award-winning musical In The Heights. That play has been inching toward a Hollywood adaptation since 2011, but it seems like it’s finally going to happen with director Jon M. Chu (Crazy Rich Asians, G.I. Joe: Retaliation) at the helm.
In a new interview, Chu explains his vision for bringing a movie adaptation to life and offers a few more In The Heights details that you can read about below. Read More »
In a time when modern summer blockbusters have become predominantly defined by superpowers and spacecrafts, The Meg bites back hard. A gigantic 70-foot shark? White wave crests over glassy exotic waters? Jason Statham facing off against a prehistoric aqua-foe capable of swallowing fishing boats whole? That, my friends, is what summer blockbuster dreams are made of and director Jon Turteltaub reels us in. Not without some lax hitches between 30 Meg-less minutes and soapy dramatic gristle, but when danger’s dorsal fin surfaces, it’s bloody good fun in the sun.
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We’re going to need a bigger box office estimate. Jon Turteltaub‘s big-budget sci-fi horror movie that can essentially be boiled down to “Jason Statham versus a giant shark” has some giant problems of its own: lukewarm box office tracking numbers.
The Meg is tracking to open to roughly $20 million domestically — which barely takes a bite out of the film’s $130 million mega-budget.
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The cast of the Ocean’s 11 franchise is quite the star-studded ensemble. But on top of the core members of the heist team led by George Clooney, the franchise has also featured some cameos by familiar faces, and one of them nearly appeared in all three of the films from director Steven Soderbergh.
Topher Grace appears in both Ocean’s 11 and Ocean’s 12 as an exaggerated version of himself, and it turns out he was meant to make an appearance in Ocean’s 13, but his role as Eddie Brock (AKA the villain Venom) in Spider-Man 3 kept him from making what would have been another hilarious cameo in the film franchise. Thankfully, Grace has revealed what that cameo would have entailed. Read More »