Posted on Monday, April 13th, 2009 by Peter Sciretta
The internet leak of X-Men Origins: Wolverine might not be as detrimental as 20th Century Fox first feared. An early print of the film has now been downloaded over 1,000,000 times (TorrentFreak, thanks to downbeat), and who knows how many people have watched those downloads or copies of those downloads distributed to friends/family.
Based on TF’s numbers, a conservative estimate would be that 2 million people have watched the illegally downloaded film, which is the box office equivalent of $15-$20 million. Download numbers aside, the big concern was that the unfinished workprint might cause a wave of bad word of mouth that would detour the usual suspects from showing up opening weekend.
But Entertainment Weekly is reporting that the consumer research tracking statistics show “a high ‘wanna see’ rating for the film, which is said to be the No. 1 choice for young men and guys aged 31 and older,” the key demographics required for a monster opening weekend. But EW also claims that the film has only been downloaded “by more than 100,000 users”, so who knows the accuracy of these tracking numbers.Cool Posts From Around the Web: