When the Cloverfield trailer hit one of my colleagues commented on Paramount’s genius marketing plan. I told him it’s not Paramount, JJ Abrams and his production company Bad Robot deserve the credit. I knew this because I’ve followed the viral marketing of Lost. The whole idea sounds less like an old school Hollywood idea and more like new school Hollywood using the internet the way it should be. Advertising Age has posted a new article summing up the whole Cloverfield phenomenon. The only interesting new tidbit follows:

Who cut the “Cloverfield” trailer? Paramount isn’t saying. Execs at and spokesmen for the studio did not return calls seeking comment. But a person at a postproduction house that works closely with Paramount on all its trailers told Ad Age that the trailer “came out of left field for all of us” and that the consensus was Mr. Abrams had cut the trailer himself.

If this is true (which I believe to be the case) it makes me wonder how hands on Abrams is on this project. The more involvement, the more faith I have in the project. No offense to screenwriter Drew Goddard or director Matt Reeves, but people rushed to the internet based on JJ Abrams name.

Cool Posts From Around the Web: