Posted on Monday, October 11th, 2010 by Peter Sciretta
I admire Volkswagen for their support of independent film over the past decade. If you attend a regional or big time film festival, you’re likely to see them listed as a sponsor on the big screen before each film (alongside Stella and Visa). In the past, we’ve featured some of their “See Film Differently” television spots which featured film fanatics sharing their vastly different interpretations of classic movies (if you haven’t seen those, check them out now). Last year we featured a series of “See Film Differently” ads directed by Seth Gordon, the filmmaker behind The King of Kong: A Fist Full of Quarters. And during the Summer we featured a couple of print ads that VW were running that “see films differently” by presenting them in police reports, Insurance Filings, and other forms.
For their newest series of “See Film Differently” television advertisements, VW has launched a campaign focused on movie locations. “Turning the Camera On Locations” visits “a number of iconic film locations to see what effect the movies have had on the everyday lives of those who work there.” Watch the two television spots which feature Ghostbusters and When Harry Met Sally, after the jump.
VW is also trying to branch out with the branding, stealing the idea of the Alamo Draft House and sponsoring screenings in some of the real life filming locations. The only screening announced thus far is a tie in with John Landis’ release of Burke & Hare on October 29th 2010: a screening of the cult classic An American Werewolf in London at the resting place of the wolf after the first attacks – London Zoo.
Ghostbusters: “It’s not just fires you have to deal with if you’re a member of the Hook & Ladder fire crew on Varick St, New York. Life’s never quite been the same ever since Ivan Reitman decided that their fire house would make a perfect HQ for Venkman & Co.”
When Harry Met Sally: “Established in 1888 in New York’s Lower East Side, Katz’s Deli soon became famous for its monstrous sandwiches. These days people not only queue up for the pastrami on rye, but also to take a seat at one particular table.”Cool Posts From Around the Web: