Posted on Sunday, June 28th, 2009 by Peter Sciretta
Last month is was revealed that commercial director Carl Erik Rinsch, a protege of Ridley Scott, was attached to direct a prequel to Alien. I was one of the few people actually interested in Rinsch’s involvement. Rinsch’s commercials show an amazing sense of imagination, visual effects artistry and composition (we’ve profiled his amazing commercials on the site). There has been some talk that Fox has yet to approve of Ridley’s choice of director for the project, and I’m not sure what’s currently going on with the whole situation. This weekend I was sent this new spec commercial directed by Rinsch which I think you should all check out. Inspired by Nike, and produced by Big Lazy Robot FX, “Exploit Yourself” involves a robotic parkour runner in an urban setting
‘Exploit Yourself’ talks about pushing your limits just for the sake of it. We see no competition or race but the one we all got within, still we keep trying to beat ourselves up. Faster runs, quicker movements, higher jumps: strength, pain, muscle, sweat, determination, thirst. Trying one’s best, never give up, create an enemy when there’s not one, the feeling of suffering for self beating. Winning in front of your eyes, winning for your eyes only, and never stop making you BETTER. Who said life at the city was placid?
Watch the spec commercial after the jump.