Walt Disney Pictures bought the billboard located at Santa Monica/Westwood in Los Angeles for an entire year. Beginning in mid-December, the studio has been updating the location with new Tron Legacy advertisements,at the rate of one every month and a half. And it was revealed they will keep doing so up until the release of the film in December 2010. Today the third billboard in the series was release, which you can see in full after the jump. Since the billboards seem to be telling a story thus far, I’ve also included the first two billboard images below.
Billboard #3: NEW