Posted on Wednesday, May 14th, 2014 by Germain Lussier
A new trailer for Transformers: Age of Extinction hits the web early Thursday morning. In preparation for that launch, director Michael Bay has uploaded some new posters. Four, in fact. Three international and one domestic images have hit the net for the fourth Transformers film that opens June 27 here in the U.S.
To be honest, these are basically just elaborate photoshops of images we’ve seen before. Still, Optimus Prime has a cool new shield, and checking these out will get you in the mood for the new trailer. Check out the new Transformers 4 posters below along with a few other pieces of news involving Oreo and Imagine Dragons.
First up, thanks to Michael Bay’s site for the posters.
In other news, Michael Bay is directing a Transformers: Age of Extinction Oreo commercial. Here’s an image and press release via Transformers Live.
OREO, the world’s favorite cookie, announced today its partnership with Paramount Pictures for the global release of the upcoming Michael Bay film “Transformers: Age of Extinction,” releasing in the U.S. on June 27. Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.
“We’re very excited about this partnership as we’re bringing two iconic brands together in a big way around the world,” said Jennifer Hull, Brand Manager Global Oreo at Mondelez International. “The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support that’s sure to surprise and delight consumers everywhere.”
From new packaging and movie-themed activities on the OREO Twist, Lick and Dunk app around the world to Autobot and Decepticon embossed cookies in Asia and Latin America and custom flavors in Southeast Asia, OREO is set to excite Transformers and OREO fans – wherever they are.
“The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. “We were fortunate to have Michael Bay dedicate the time, while still in production on ‘Transformers: Age of Extinction,’ to personally direct this new OREO television campaign, which Transformers movie fans around the world will no doubt love to see.”
The TV campaign, set to launch later this month, will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant robot Transformers carry on in the fight for good. Titled “Little Help,” the spot will air in over 15 markets.
The global deal between Mondelez International, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within Mediavest.
Are you ready to see OREO in action? Join the OREO community at www.facebook.com/oreo to follow the story.
Finally, Imagine Dragons is contributing a song to Age of Extinction, along with helping with the score.. Here’s a video and you can read more here.Cool Posts From Around the Web: