Posted on Friday, October 2nd, 2009 by David Chen
“California is going down!”
Last night between 10:50 and 11:00 p.m., Columbia Pictures apparently executed the largest American media roadblock ever, airing a 2-minute clip from 2012 on the major broadcast networks, local stations in the top 70 markets, and nearly 450 television stations in North America. The projected television audience alone for this project was 110 million, which I found staggering for its sheer audacity. Subsequently, the conclusion of that scene can be viewed in an almost-5-minute long clip on the internet, which you can catch after the break.
Apparently, this was the same footage showed back at San Diego Comic-Con, and you can find Russ, Peter, and Adam reacting to it by checking out our video blog. Feel free to check out my interview with Roland Emmerich too.
Although Russ, Peter, and Adam do a good job, describing this clip is not terribly productive; words are insufficient. You have to see it for yourself to understand the insanity. I found this clip so unabashedly ridiculous, with its over-the-top drowning in CGI, that it kind of rises to a whole new level of disaster filmmaking. If you liked the scene in The Day After Tomorrow where the characters were running away from coldness, then you will love this! Suffice it to say, if you somehow still haven’t decided if this is the movie for you based on the trailer, this clip will remove all doubts. Let us know what you think in the comments.
Discuss: Will this be Roland Emmerich’s best film ever? Or worst? Can terms “best” or “worst” even be applied to films like this?