Posted on Monday, November 1st, 2010 by Peter Sciretta
LiveFeed is reporting that AMC’s 90-minute series premiere of The Walking Dead was a gigantic win with not only the largest numbers in AMC’s history (well above Breaking Bad and Mad Men), but the largest 18-49 audience of any series premiere on any cable network this year. An estimated 5.3 million viewers watched the debut episode, and it scored 3.3 in the coveted adults 18-49 demo.
I’m not too surprised — everyone I know was excited to see the show. If anything, premiering on Halloween night might have cost them viewers to Halloween parties and celebrations. I assume most intelligent viewers know how to use the DVR, but I also assume there are a lot of viewers either without a DVR or without understanding of how to record a show on a DVR. So I wouldn’t be surprised to see the ratings go even higher in the coming weeks.Cool Posts From Around the Web: