Posted on Monday, July 13th, 2009 by Peter Sciretta
A new report from Morgan Stanley attempts to capture the media habits of a modern-day teenager. The findings conclude that teenagers are “very reluctant” to pay for music (80 percent download it illegally, most have never bought a CD) and the majority consider Newspapers and other print media as “irrelevant.”
The good news (at least for Hollywood) is that despite the availability of movies on bit torrent sites, going to the movies is one of only a “few beneficiaries” teens consider worthy of payment (concerts and video games also appear on that list).
The bad news is that teenagers don’t really care which movie they see. According to the study, most teens look at movies as more of a social gathering/experience, and often don’t even choose the film until after they arrive at the movie theater.