What I expect will be a sprawling viral marketing campaign for Judd Apatow‘s Funny People has kicked off with a fake website for the just as fake sitcom Yo Teach. Starring Jason Schwartzman as Mark Taylor Jackson as Mr. Bradford (if you know what I mean) the show is very much in the vein of Head of the Class, Hanging With Mr. Cooper or Saved By the Bell and almost precisely as funny. The site contains a scene from the sitcom, a similarly fake EPK video, photos and all manner of other bunkum. Perhaps the best detail is that NBC are hosting the pages in such a way that they look entirely genuine. I’m not sure how funny any of this is, but it’s certainly got me a little creeped out with its authenticity.