Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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 The Flock

I’ve never been a fan of Richard Gere. Something about him always skeeved me out. But I very much dugg The Hoax (which you should all check out when it hits DVD). Check out the trailer for his new movie The Flock, which immediately sucked me in. The film also stars Claire Danes (who always makes interesting choices). I would say it looks good, but I’m not exactly sure what I just watched. But you can be sure that it will probably be good considering Wai Keung Lau, the man behind the popular Infernal Affairs series (which was remade into a little American film called The Departed – ever hear of it?) is behind it.

What is it about? According to IMDb, the film tells the story of hyper-vigilant federal agent (Gere) who, while training his young female replacement (Danes), must track down a missing girl whom he is convinced is connected to a paroled sex offender he’s investigating. Working against the clock they unravel the twisted details to track the potential killer. Oh yeah, and Avril Lavigne plays the young girl who gets kidnapped. I know I’m going to get crap for saying this, but, I actually don’t mind Avril’s music. That said, her cinematic efforts so far have been poor at best. And you can;t say she didn’t have good direction as Richard Linklater directed her in Fast Food Nation. But fear not, I’m betting that Avril’s contribution to the film is minimal.

Check out the trailer (via: MAM) after the jump.

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