Walt Disney Pictures’ viral marketing campaign for Tron: Legacy is gearing up once again, with a new website and countdown clock unlocked. Will a new trailer be revealed on February 24th? Details after the jump.
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This movie poster for TRON Legacy is not an official release from Walt Disney Pictures. The poster was designed by artist James White, who has worked for such clients as Toyota, Armada Skis, VH1 Latin America and MTV.
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Here’s the central irony of Comic Con: because of the absurd Hall H admittance policies and the vagaries of scheduling, I didn’t get to see the new TRON Legacy footage. But I did interview the director, Joseph Kosinski. The full transcript of that interview will be posted shortly, but I did want to share a quick tidbit that fans of Steven Lisberger’s original 1982 film might like.
The film will feature a sequence set in the ’80s — not in the 1982 time period of the original film, but sometime later in the decade — with slightly retro stylings, and there will be a second ‘new’ light cycle design seen in that sequence, upping the new ‘cylce designs in Legacy to two. We’ve seen both of these light cycles in concept art posted today, and the ’80s sequence is what justifies (or introduces) the Flynn light cycle v2. Read More »
Disney finally revealed the title to the Tron sequel at the Disney 3D panel at Comic-Con 2009 — TRON Legacy. Jeff Bridges explains that the title is in reference to the story’s theme: “It’s basically a story about a son’s search for his father. It was also revealed that Tron Legacy will be released in both Digital Disney 3D (old news) and IMAX 3D (new news).
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This morning I received a package which included two arcade coinds that read “FLYNN’s ARCADE.” For those who don’t remember, the character Kevin Flynn in the 1982 sci-fi film Tron, had been working in a arcade with the games he had created. Also included in the package was a memory stick containing an animated gif with a code. Other websites were also sent the same thing, but with different codes. /Film reader Benjamin O was able to decipher the code and unlock the next stage of the viral, which leads us to a couple new websites with a countdown to 9:30pm Thursday night at Comic-Con. Check out all the information after the jump.
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I was awoken this early morning by the Fedex woman. I was supposed to be up anyways, getting ready for Comic-Con, went to bed later than planned last night. Needless to say, I was kinda grumpy. And the fact that I’ll be away from home for a week meant that if I didn’t answer the door, I would have to visit the Fedex warehouse downtown to get the package when I retuned home. Which is a greater hassle than getting up out of bed, even if it didn’t seem like one at that moment. “This package better be something good,” I mumbled to myself. The Fedex woman hands me a slim Fedex express envelope which felt like it had a quarter in it. “Great…”
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Last night I wrote an editorial titled Will Twilight Ruin Comic-Con, which basically shed light on a potential situation which would cause thousands of convention-goers to miss out on the most anticipated panels of Comic-Con 2009. Last year Twilighters began lining up at 3-4pm the previous day for the next day’s panels in Hall H. This caused thousands of convention attendees to miss out on the 20th Century Fox panel which preceded the Summit presentation. It also resulted in a lot of the people who showed up reasonably early (or some people who have never attended comic-con might consider unreasonably early), a few hours, to be stuck in seats at the back of the hall. Either way, I argued that the potential disaster could be prevented by holding the New Moon panel first, or by clearing the room before the New Moon panel to let in the Twilight line. Both seemed like reasonable solutions.
It appears that Comic-Con has listened to some of the worried conventioneers on Twitter and the blogs and has responded to the situation (kinda). They have moved the James Cameron‘s Avatar panel to 3:00pm, and moved the Summit (aka New Moon) panel to 1:45pm. This will definitely allow more people to see the highly anticipated Avatar panel, as it is expected that most Twilighters will leave Hall H at the conclusion of the Summit panel (as occurred last year). Unfortunately, the Disney 3D panel still opens the con at 11am, which means many will likely be shut out of seeing Tron 2 and Alice in Wonderland as the Twilighters will be camped out early to hold their seats for the New Moon presentation.
The good news is that Comic-Con doesn’t seem to be set in stone. Schedule changes are being made, and hopefully things will continue to get better. I will be making another post with a complete listing of schedule changes, look out for that shortly.
Walt Disney Studios has finally revealed a short plot synopsis for Joseph Kosinski‘s sequel to Tron, a film almost 30 years in the making.
TRON (title not final) (In Disney Digital 3D™)
TRON is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn (Garrett Hedlund), the tech-savvy 27-year-old son of Kevin Flynn (Jeff Bridges), looks into his father’s disappearance and finds himself pulled into the same world of fierce programs and gladiatorial games where his father has been living for 25 years. Along with Kevin’s loyal confidant (Olivia Wilde), father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous.
I’m still not digging the super confusing title “TRON”. They really need to do something to distingish it from the first film somehow. I’m still a fan of TRON 2.0 but I know some people think that sounds dated in the web 1.0 world. And still no announced release date, although IMDb lists 2011.
Speculation has begun that Michael Sheen has been cast as the bad ass villain in Disney’s Tron 2.
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