Years after both the first and second wave of interest in the knotty little Danish troll dolls that feature placid grins and giant colored hair, DreamWorks Animation is thinking of making a movie. Created in 1959 and popularized in the ’60s, then in the ’80s, the trolls have already starred in games and a TV show aired in the ’90s.
Now the rights have been sold to DreamWorks Animation, which is turning to American Girl senior VP of marketing Shawn Dennis to spearhead the development efforts. Why this property? Two words: brand recognition. OK, two more: potential franchise.
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Most movie studios release information about their upcoming slates a year or two at a time. But today DreamWorks Animation released a four-year slate, driven in part by the new distribution deal the company has with Fox, as well as the long lead time needed to make animated films, and also perhaps by the not-so-hot view of the publicly-traded company on Wall Street.
We’ve known that DA has a mind towards heavy sequel production, and that is reflected in this slate, with dates for two more How to Train Your Dragon films, another Kung Fu Panda sequel, and another Madagascar spinoff. But, in addition to films we know about (The Croods, Turbo) there are some other new projects that adapt kids books, and more details on the previously-announced animated Bollywood-style musical. Read More »
Before you get too excited, let me first warn you that I’m not talking about the horror film Troll, or its infamous best worst movie sequel Troll 2. Also, when I say DreamWorks, I’m not talking about the Steven Spielberg-produced live action division…
This weekend Toy Story 3 took in over $110 million at the domestic box office, a new Pixar record. Dreamworks Animation clearly took notice and acquired a toy property of their own.
…. Actually, they acquired the big screen rights to a toy property that even appeared in Toy Story 3…
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