A few people have lined up new films, or are getting their hoped-for projects closer to rolling. After the break,

  • Jordan Scott takes over Gucci from her father,
  • Nicholas Jarecki moves from Arbitrage to Fuel,
  • and the Woman in Black sequel gets a director.

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Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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