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A good part of the hype surrounding Tommy Wirkola‘s Dead Snow predates any screenings of the film, or even trailers or posters, and springs from the film’s central premise alone: Nazi Zombies. That basic setup is all it took to get the film coverage across the whole geekosphere. I guess Wirkola is something of a master pitchman, then, because it seems like his potential follow up is moving ahead on the basis of another dynamite hook that sounds like fun but doesn’t actually have any particular depth to it.

According to producer Adam McKay, here’s what sold Hansel and Gretel: Witch Hunters:

The idea is, they’ve grown up and they hunt witches. It’s a hybrid sort of old-timey feeling, yet there’s pump-action shotguns. Modern technology but in an old style. We heard it and we were just like, ‘That’s a freakin’ franchise! You could make three of those!’

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