By his own admission, Jay Baruchel is the least well-known of the six main stars in This Is The End. He’s been acting for decades, appearing in Oscar-winning films from Almost Famous to Million Dollar Baby and blockbusters like How To Train Your Dragon and Tropic Thunder. Yet, when compared to some of his co-stars, he simply isn’t as famous. That might not be the case once people see This Is The End.
Along with co-director Seth Rogen, Baruchel is arguably the film’s lead character and the “in” for the audience. He plays the pseudo-outsider who finds himself at a star-studded Hollywood party just as the world is about to end. It’s a role he’s been playing for some time, starring in the original Jay and Seth vs. The Apocalypse short film the feature is based on, and having worked with seeming every other actor in the film at one time or another.
We spoke to Baruchel, a film junkie, about his outsider role in This Is The End, and some of the film’s more controversial elements as well as aspirations to write more movies, opening against Man of Steel, working with first time directors, odd career choices, How to Train Your Dragon 2 and the RoboCop remake. Read More »
Posted on Wednesday, June 12th, 2013 by Angie Han
At first blush, a star-studded comedy about the apocalypse and a reality show about hot-tubbing 20somethings wouldn’t seem to have much in common. Upon closer examination, however, it turns out they’re not very different at all.
Both MTV’s The Real World and Seth Rogen and Jay Baruchel‘s This Is the End involve unruly groups stuck living together — the former because that’s what they have to do to get on TV, the latter because the rest of the world has become a fiery pit of despair. Both show housemates forging alliances and nursing grudges. Both see said relationships fueled by copious amounts of inhibition-lowering substances.
But most importantly, both the premiere of This Is the End and the finale of Real World: Portland hit this week. As a result, members of both casts have teamed for a clever bit of cross-promotion titled The Real World: This Is the End edition. Check it out after the jump.
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On paper, there’s no way This Is The End should work. There are too many stars and too many wacky ideas for a pair of first-time directors to handle. Six famous actors, each playing themselves (or “themselves”) have to survive the end of the world while massacring some of Hollywood’s A-list? That’s just insane.
Thankfully, movies aren’t made on paper, and This Is The End not only works, it slays. Seth Rogen and Evan Goldberg have written and co-directed a balls-out, unapologetic comedy that somehow balances Hollywood insider jokes with violence, scares and a very sweet center. You’ll be hard-pressed to be find a better comedy this summer.
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The early word on Seth Rogen and Evan Goldberg‘s apocalyptic comedy This Is the End has been great. The film that began as an expansion of the short Jay and Seth Versus the Apocalypse has really grown up. It reportedly achieves more than a few laughs based on the joke premise of a comedy who’s who (Rogen, Jay Baruchel, James Franco, Craig Robinson, Danny McBride, Jonah Hill) playing thinly fictionalized versions of themselves as the world goes to hell.
Here’s a new international spot, complemented by a long red-band TV spot, that shows some of the disaster that the actors/characters must face. And speaking of faces, there are character posters for six of the actors. (Why doesn’t Emma Watson get one? At least she gets a lot of play in the red-band spot.) You can see three of them above, and bigger versions of all six are collected in a gallery below. Read More »
Tuesday night in Los Angeles, Sony held an early screening of Seth Rogen and Evan Goldberg‘s comedy, This Is The End, which opens June 12. In the film Rogen, James Franco, Danny McBride, Jonah Hill, Craig Robinson and Jay Baruchel all star as themselves. They, along with half of Hollywood, are at Franco’s house for a party when the world literally starts to end.
Watching the trailers, we could see a lot of promise in the film. However, mixing Hollywood gossip with gross-out humor and Biblical stakes is a weird premise with plenty of risk. Could the laughs, cameos and other surprises balance out to make an actual funny, entertaining movie? According to the tweets coming out of the screening, the answer is a resounding “Yes.” Here’s just one, from a name you may recognize, then read more below.
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Well here’s a new twist on social marketing that hasn’t been used yet, and one that just might work.
We all know that This Is The End is chock full of huge comedy (and movie) stars: James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson just to name a few. Its blend of R-rated humor and apocalyptic action and self-reflexivity make it a film aimed squarely at a very specific audience. The kind of people who spend all of their time on social media. And to help get the film’s Facebook likes up, Franco, Rogen, Baruchel and McBride have promised to do increasingly gross things to each other as more people Like the movie.
Watch a video tease, read the first three tiers and get a link to the Facebook below. Read More »
On June 13th 2012 I visited the set of Seth Rogen and Evan Goldberg‘s This is The End. After the jump you will find a list 35 things I learned while visiting the set, including how the project was put together and the many similarities and differences between the real life Seth Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, and the versions of they play in the film.
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Posted on Thursday, April 25th, 2013 by Angie Han
Trailers! Who has time to watch them all? There are something like forty wide releases due out this summer alone. If you assume each trailer runs about two minutes, that’s about an hour and half of your life you’ll never get back. That’s time you could’ve spent actually watching one of these movies.
If you only watch one trailer this spring, then, you’ll want to make it this one. This three-minute supercut teases most of the season’s biggest releases, from Iron Man 3 to The Mortal Instruments: City of Bones. It’s surprisingly coherent, which may suggest that these titles aren’t as different as the filmmakers would like us to think. Or maybe it just proves that with the right music and some skillful editing, you can totally change the meaning of any scene. In any case, watch it after the jump.
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Posted on Friday, April 19th, 2013 by Angie Han
Seth Rogen and Evan Goldberg‘s This Is the End isn’t due out for another couple of months, but obviously a bunch of potheads like the ones depicted in the film aren’t about to let 4/20 pass unnoticed. The apocalyptic comedy has just put up a “holiday” greeting, in which stars Rogen, James Franco, Jay Baruchel, and Danny McBride show us their plans for the special day.
And since the portion of the audience that’s celebrating along with them is probably prone to getting the munchies, the studio’s offering to satisfy those cravings with some free popcorn. Hit the jump for more.
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Posted on Tuesday, April 16th, 2013 by Angie Han
By definition, the apocalypse can only really happen once. But in the movies, it seems to crop up every few weeks or so.
Today we have three TV spots that face the end of the world in very different ways. In M. Night Shyamalan‘s After Earth, Will Smith and Jaden Smith struggle for survival on the now-uninhabitable planet. The characters of Guillermo del Toro‘s Pacific Rim, meanwhile, are trying to “cancel the apocalypse” with the aid of some giant-ass robots. And the famous folk in Seth Rogen and Evan Goldberg‘s This Is the End may just go out laughing. Check ’em all out after the jump.
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