It’s always upsetting to see major roles for animated characters go to high profile celebrities who have no business voice acting — or acting at all, in this case — when there so many more capable voice actors out there struggling to find consistent work. Such is the business of Hollywood. Audiences see a name they recognize, and they’re more likely to buy a ticket. That’s presumably the reason why Zac Efron was cast in Dr. Seuss’ The Lorax, and it’s almost definitely why singer Taylor Swift has been added to the voice roster as well.

Learn more about that, and the potential casting of Jude Law and Aaron Johnson in Atonement director Joe Wright‘s adaptation of Anna Karenina, after the break. Read More »

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Looking only at live-action films such as The Cat in the Hat, you’d think the books of Dr. Seuss are better left to the page. But Chuck Jones has proved that animation, guided by a careful hand, is a fine way to bring the author’s stories to the screen. Horton Hears a Who, directed by Jimmy Hayward and produced by Chris Meledandri, was a less than spectacular example of Theodor Geisel’s work cranked through a bank of servers to create an animated feature.

Mr. Meledrandri’s family division at Universal, Illusion Entertainment, is now making The Lorax, which we’ve now learned features Danny DeVito as the voice of the title character. Read More »

Despicable Me Sequel in Development

Despicable Me Minions

Illumination Entertainment’s first feature Despicable Me earned 56.3 million domestically in its first weekend of release, nearly double what analysts had predicted. It seems like everyone got lured to the theater to catch a glimpse of those cute little yellow minions. Of course, a sequel is already in development.

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The Lorax
As part of his thesis in film at the savannah college of art and design, /Film reader Lee Keeler re-imagined The Lorax by Dr. Seuss as a retro grindhouse movie trailer.

“A twist on the original text: ‘The Lorax: He Speaks for the Tress’ is a mock Grindhouse trailer that chronicles the badassssss adventures of The Lorax, an ex-lumberjack-cum-pimp with a green thumb way up the keister of industrial America. The Onceler, his power-CEO arch-nemesis, kidnaps the Brown Barbaloots an holds the world for ransom under his maniacal chainsaw assaults.”

Watch the trailer embedded after the jump.
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Universal Goes Green With An Adaptation Of The Lorax

the_lorax_1

The latest Dr. Suess tale to go before cameras (or, in this case, rendering software) will be The Lorax, as Variety reports that Universal has started work on a 3D animated feature based on the book. Chris Meledandri is heading up the project for the Universal family film division Illumination Entertainment. Meledandri was the guy who got the last Suess movie adaptation, Horton Hears a Who!, to work while at Fox. That movie was better than anyone had reason to expect it might be, so perhaps the same alchemy will work on The Lorax. Read More »

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